WE ELEVATE HUMAN CONNECTION
OUR MISSION IS TO RAISE YOUR BRAND TO NEW REALMS OF OPPORTUNITY AND INFLUENCE
WE ARE STRATEGIC ADVISORS FOR VISIONARY BRANDS, GOVERNMENTS AND ORGANISATIONS
WE DELIVER STRATEGIC AND CREATIVE CONSULTANCY SERVICES TO ELEVATE BUSINESS POSITIONING AND NAVIGATE BRANDS ACROSS INDUSTRIES INTO NEW MARKETS
We infuse trend insights, data and research into our strategies for advanced market positioning
We amplify brand reach, reputation and value with highly engaging and creative solutions
With our trusted network of experts, we are agile and effective at executing your mission
Our integrated approach means we efficiently target, reach and connect with your audience
ABOUT US
LUBNA HAROUN
FOUNDER &
CHIEF EXECUTIVE OFFICER
Lubna is the Founder and CEO of Another Level Consultancy, a strategy and creative services firm that helps clients elevate their business positioning and navigate brands across industries into new markets.
Her 20+ years of expertise spans the financial, marketing and entertainment industries in the US and MENA regions, enabling her to partner up with C-Suite and high-profile personalities to devise custom, holistic solutions that address multiple and persistent business challenges.
She recently completed a 10.5-year tenure at Expo 2020 Dubai, serving as Vice President and Programming Committee Member, reporting to the Director General and UAE Minister of State. Lubna was honoured by HH Sheikh Mohammed bin Rashid Al Maktoum in 2013 for her contribution to Dubai winning the bid to host
Expo 2020.
You may also know her as the force behind the #InfiniteNights show series and her collaborations with major artists such as Coldplay, Alicia Keys, Black Eyed Peas, Kadim Al Sahir, Mariah Carey, Celine Dion and Ragheb Alama.
KATE TOOBY
FOUNDING PARTNER &
HEAD OF CREATIVE
Insightful and original, Kate is a multi-disciplinary creative and strategic consultant whose 20+ year career spans the media, marketing and events industry.
Passionate about planning and delivering creative and innovative campaigns that connect brands with their target audiences, Kate's unique approach blends data and research with trend insights to elevate creative thinking.
With a proven track record of creating and steering high-profile campaigns and experiences, Kate enjoys immersing herself in the DNA of a brand to achieve outstanding results.
Holding senior roles in agencies and government organisations, Kate has worked on campaigns and projects for brands including Expo 2020 Dubai, DED, RTA, The Louvre, Mercedes, The Executive Council and more. She has 13 years of experience in the MENA region.
Kate recently completed a 3.5-year consultancy at Expo 2020 Dubai, where she was Creative Director for the headline talent program #InfiniteNights. She spearheaded creative solutions and led collaborations with some of the world's biggest music artists.
#InfiniteNights achieved 790 million campaign impressions for Expo – one of the highest achievements for a project of this kind in the region. The series generated 217 million in total reach in six months and accounted for 38% of all virtual visitation to Expo 2020 Dubai.
WE EMPOWER OUR CLIENTS WITH A TARGETED APPROACH THAT DELIVERS RESULTS. OUR OFFERING IS UNIQUE AND SO ARE WE.
WE DESIGN OPPORTUNITIES FOR BRANDS THAT CREATE DEEPER ENGAGEMENT.
OUR SERVICES
STRATEGY
By tailoring solutions, we create measurable success. We work with our clients to analyse their business, clarify strategy and rethink processes to effectively execute every mission.
TAILORED SOLUTIONS
- Business positioning and brand strategy
- Strategic roadmaps and business planning
- Market insights, trends and analytics
- Organisation and operational design
- Customer Experience design and journey mapping
- Work sessions, distillations and insights
CREATIVE
We bring new creative possibilities to life for your brand and campaign to shape transformative experiences.
NEW POSSIBILITIES
- Brand identity and IP development
- Content planning, commissioning and creative direction
- Brand experience planning, workshops and sessions
- Experiential design across stage, page and screen
- Creative ideation and creative direction
- Industry trends insights and innovation
MARKETING & COMMUNICATIONS
In a hyper-connected world, we craft brand narratives into connected experiences for target audiences.
CONNECTED EXPERIENCES
- Messaging, planning and strategy development
- Communications and digital strategy
- Media planning for campaigns
- Media mix, channel and plaform planning
- Media relations
- Media training and leadership
DELIVERY
We bring the pieces of the puzzle together by identifying trusted and key industry experts with the ability to deliver the creative vision to unwavering standards.
UNWAVERING STANDARDS
- Project management
- Scope of work and RFP development
- KPI and performance planning
- Post campaign reporting and analysis
- Resource and budget planning
- Scenario planning and risk assessment
